Florence & Fashion

During the years Florence has evolved in Italy and throughout the world for different sectors that have always characterize it. 

In addition to the magnificent monuments, undisputed symbols of the city, Florence has distinguished itself for fashion, becoming the city that caractherizes the "Made in Italy".

Brands like Gucci, Ferragamo, Prada, Pucci and many others, make of Florence the theatre of most prestigious fashion event of the world.

In the ancient Renaissance palaces take place every year the fashion shows, with the presence of the greater Italian designer and models.

Gucci Family

The history of the Gucci family dates back to 1904, when Guccio Gucci opened an upholstery in Florence, helped by the cooperation of his 5 children. In few years the company achieved good results and this allowed Guccio to expand his horizons abroad, in Europe and in the Middle East.

The family, however, knew some difficult moments, in particular when the wife of Maurizio Gucci killed him and took the control of the company.

The Gucci family has distinguished itself over the years in the world for the extraordinary creations of elegance and prestige of its products.

In 2004 the company was absorbed by the French company PPR.